What we talk about when we talk about ‘evidence-based’ advocacy communications
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What we talk about when we talk about ‘evidence-based’ advocacy communications

This year, a group of staff of the International Livestock Research Institute (ILRI) has started to think through more intentionally, and with more discipline, than before kinds of communications likely to be most effective in influencing decision-makers in livestock development. The latter is one of ILRI’s three strategic long-term goals (the other two are changing practices and increasing capacity)—but this is still relatively new territory for the research institute. Continue reading